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Making Counter Sales
Profitable Kit
2 audio CDs and Workbook
by Rick Johnson
Build life-long customers and increase your business’ profits by understanding sales triggers and how to effectively turn counter space into sales space.
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Rick’s reader-friendly coaching style and real-world wisdom will teach you how to create world-class customer service, thought processes and effective techniques that will make your business “the dealer of choice” in no time!
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This audio album with workbook covers many important, often-overlooked methods, including:
- How to price inventory for both sales and profit
- Building a life-long customer base
- 7 Attributes of a fantastic inside/counter sales person
- Sure-fire ways to turn any employee into a great counter salesperson
- How to provide world-class service
- Creating a positive impact on customers
- Value-added counter sales
- Why selling features and benefits no longer works
- Communication skills for sales associates
- How to diffuse angry customers
- Arranging point-of-purchase displays for greater profit
Differentiate yourself from the competition and gain the competitve edge by teaching your counter sales people how to provide world-class service and build relationship equity.
[2 CDs and 1 workbook]
$149
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